Pure Heavenly Chocolate are a start-up F&B brand who make innovative low sugar, dairy free, soy free, gluten free chocolate bars for their D2C customers. Back in 2019, Pure Heavenly were roughly doing £500k in annual turnover primarily to having a successful Dragons’ Den appearance (and the brand-awareness that followed the episode) – but they did not have an effective marketing system in place to ensure consistent customer acquisition, sales and long-term growth.
Our goal was to create an automated customer acquisition that increases short time sales but that also ensures long term growth.
After careful review of their current marketing practices, campaigns and acquisition flow, we designed a system that would generate short term, new customer sales and then upsell or remarket to customers to increase life time value though an on-demand chocolate subscription service (the Heavenly VIP Club).
In addition, the vast majority of Pure Heavenly’s sales were coming through their website – we needed to capture more customer interests on marketplaces like Amazon – where a lot of customers in this price point will be making spontaneous purchase decisions.