ELLE Education & Mindway
In partnership with Entren, we created a marketing system to generate leads for their new post-graduate course in Fashion Management, a year long commitment costing $25,000 per student.
Our campaigns targeted students across Europe and resulted in a $25m pipeline value.
We focused on filling the sales pipeline by generating leads and automatically qualifying them –
- Creating high-converting landing pages
- Website redesign for improved UX
- Detailed audience profiling to understand the needs, wants and concerns of their ideal student targets
- Top Of Funnel lead magnet campaigns on Meta/Facebook, such as course brochures and webinars
- Remarketing through Meta ads and automated email flows to invite prospective students to book a sales call
Redesign and create high-performing and low-cost lead generation system for global post-graduate course