ELLE Education & Mindway

In partnership with Entren, we created a marketing system to generate leads for their new post-graduate course in Fashion Management, a year long commitment costing $25,000 per student.

Our campaigns targeted students across Europe and resulted in a $25m pipeline value.

We focused on filling the sales pipeline by generating leads and automatically qualifying them –

• Creating high-converting landing pages
• Website redesign for improved UX
• Detailed audience profiling to understand the needs, wants and concerns of their ideal student targets
• Top Of Funnel lead magnet campaigns on Meta/Facebook, such as course brochures and webinars
• Remarketing through Meta ads and automated email flows to invite prospective students to book a sales call