Leveraging Google Ads For Aesthetics Clinics

In this article we are going to discuss how Google ads can be used to increase your aesthetic clinic’s patient leads, fast. We are often informed by our clients that they had been told by other Marketing Agencies that “Google ads doesn’t work” or that “Google ads is too expensive“. This is completely untrue. When done correctly, it can be a big driver of growth for your clinic, and deliver a much higher ROI than other channels such as Facebook (META).

tldr? Google ads can be a big driver of quality traffic to your aesthetic clinic’s website and can deliver leads at a profitable cost per lead. Click these quick links below to get to what you are after (but I recommend reading the whole thing!)

  1. Google Ads: Driving Immediate Impact
  2. SEO: Cultivating Sustainable Growth
  3. Striking the Balance: Integrating Google Ads and SEO
  4. Improve your results today

In the competitive landscape of facial aesthetic clinics, mastering your marketing channels is essential for sustained growth and success. Among the array of digital marketing tools available, Google Ads and SEO emerge as powerful assets, each offering distinct benefits in driving traffic and generating leads. Coupled with expert guidance, aesthetic clinics can navigate these channels effectively to achieve consistent results.

Allow me to introduce myself, I’m Freddie Nuttall, and over the past seven years, my team and I have assisted numerous businesses in enhancing their customer acquisition efforts, resulting in over $22 million in sales leads generated in 2022 alone.

We work with aesthetic clinics and plastic surgeons from all over the world with our ads delivering thousands of relevant patient consultations every year!

Today, I’m excited to share with you the best marketing channel that has propelled both my business and my clients’ businesses towards acquiring more leads and customers.

Ps. We are giving away a FREE marketing coaching for people who subscribe to our new YouTube channel! Read to the end to find out how to enter (worth over $1000).

Google Ads: Driving Immediate Impact

Through targeted Google PPC ad campaigns, clinics can position themselves prominently on Google’s search engine results pages (SERPs), instantly connecting with individuals actively seeking aesthetic treatments. There is often an instant uplift in traffic, particularly if you offer treatments that have a high search volume – you just need to pay to play

How do Google Ads work?

Google Ads operates on a simple yet powerful principle: connecting businesses with individuals actively seeking their products or services. Through the use of targeted keywords, advertisers can position their ads prominently on Google’s search engine results pages (SERPs), ensuring visibility to users actively searching for relevant treatments or services.

This keyword targeting allows clinics to precisely hone in on their ideal customers, capturing their attention at the moment of intent. Moreover, Google Ads offers advanced targeting options beyond keywords, including audience targeting and affinity targeting. By leveraging these additional parameters, clinics can further refine their targeting, ensuring that their ads reach individuals with specific interests or demographics who are most likely to convert.

What metrics can you track in Google Ads?

In addition to robust targeting capabilities, Google Ads provides a comprehensive suite of tracking options to help advertisers measure and optimize campaign performance. From tracking cost per click (CPC) to cost per acquisition (CPA), advertisers gain valuable insights into the effectiveness of their campaigns and the return on their investment. This granular level of tracking empowers clinics to make educated decisions based on real data, allowing them to allocate resources strategically, refine targeting parameters, and optimize ad creatives for maximum impact.

By leveraging these tracking options, clinics can continuously fine-tune their Google Ads campaigns, driving improved performance and ultimately achieving their marketing objectives.

a screenshot of a google ads search result

SEO For Aesthetic Clinics: Cultivating Sustainable Growth

While Google Ads delivers immediate results, SEO represents a long-term investment in sustainable growth. By optimizing website content, enhancing site architecture, and building authoritative backlinks, clinics can improve their ranking in organic search results, earning credibility and visibility over time. 

An aesthetic clinic may choose to prioritize SEO over Google Ads due to long-term growth goals, or establishing the clinic’s online presence and credibility over time without ongoing advertising costs – but it takes much longer to see results vs Google Ads.

However, while the initial results from SEO efforts may take longer to materialize compared to Google Ads, the cumulative benefits can lead to significant and lasting returns on investment.

a graphic describing how seo works

Striking the Balance: Integrating Google Ads and SEO

The true power lies in integrating Google Ads and SEO seamlessly into a comprehensive marketing strategy. By striking the right balance between immediate impact and long-term growth, clinics can leverage the strengths of each channel to maximize visibility, engagement, and conversions. 

Google Ads vs Facebook Ads For Aesthetic Clinics

While it’s true that Google Ads may entail higher costs per click compared to channels like Facebook, it’s essential to recognize the trade-off: Google Ads often delivers higher-quality patient leads and, consequently, a superior return on investment (ROI). Unlike social media platforms where users might be casually browsing, individuals actively using Google are often in a state of intent, actively seeking information or solutions to their needs.

This intent-driven behaviour translates into patient leads that are more likely to convert into paying customers. Thus, while the initial investment may be higher, the quality of patient leads and the resulting ROI make Google Ads a worthwhile avenue for clinics looking to maximize their marketing effectiveness. 

Looking for marketing support for your aesthetics clinic?

At Nouveaux Media, we specialize in empowering aesthetic clinics to thrive in the digital landscape. Through a blend of cutting-edge technology, creative expertise, and industry knowledge, we help clinics unlock their full potential and achieve remarkable results. From designing captivating ad campaigns to implementing robust SEO strategies, our dedicated team works tirelessly to drive clinic growth, enhance brand visibility, and elevate online presence.

Get a FREE marketing review!

So you have made it to the end of the article- well done! So every month we are giving away a FREE, yes, completely FREE marketing consulting package. 

What that means is we jump on a call with you and go over your businesses complete marketing and customer acquisition funnel and make direct recommendations that you can deploy immediately to increase your marketing performance. 

And it is completely free to enter the giveaway – here is how you can do it.

First, you have to firstly be a subscribed with notifications on to our new YouTube channel and secondly you need to comment on one of our videos the #1 thing you are struggling with in regards to your marketing.

Thanks for reading and see you in the next one!