In this article we are going to discuss how Google ads for plastic surgeons can be used to increase your plastic surgery patient leads, fast. We are often informed by our clients that they had been told by other Marketing Agencies that “Google ads doesn’t work” or that “Google ads is too expensive“. This is completely untrue. When done correctly, it can be a big driver of growth for your plastic surgery business, and deliver a much higher ROI than other channels such as Facebook (META).

tldr? Google ads can be a big driver of quality traffic to your plastic surgery clinic’s website and can deliver leads at a profitable cost per lead. Click these quick links below to get to what you are after (but I recommend reading the whole thing!)

1. Are Google Ads Good For Plastic Surgeon Lead Generation?
2. Landing Page Design For Plastic Surgeons
3. Google Ads Vs SEO For Plastic Surgeons – Which is better?
4. Google Ads Vs Facebook Ads For Plastic Surgeons – Which is better?

In the competitive landscape of facial aesthetic clinics, mastering your plastic surgery marketing channels is essential for sustained growth and success. Among the array of digital marketing tools available, Google Ads and SEO emerge as powerful assets, each offering distinct benefits in driving traffic and generating patient leads. Coupled with expert guidance, plastic surgeons and plastic surgery clinics can navigate these channels effectively to achieve consistent results.

Allow me to introduce myself, I’m Freddie Nuttall, and over the past seven years, my team and I have assisted numerous businesses in enhancing their customer acquisition efforts, resulting in over $22 million in sales leads generated in 2022 alone.

We work with top plastic surgeons from all over the world with our ads delivering thousands of relevant patient consultations every year!

Today, I’m excited to share with you the best marketing channel that has propelled both my business and my clients’ businesses towards acquiring more leads and customers.

Ps. We are giving away a FREE marketing coaching for people who subscribe to our new YouTube channel! Read to the end to find out how to enter (worth over $1000).

Are Google Ads Good For Plastic Surgery Marketing?

Google Ads offers plastic surgeons a highly targeted advertising platform that allows them to reach individuals actively searching for plastic surgery procedures. Unlike traditional advertising methods, Google Ads enables surgeons to display their ads to potential patients based on specific keywords, demographics, location, and interests. This level of targeting ensures that plastic surgeons can connect with individuals who are already interested in their services, maximizing the return on investment (ROI) for their marketing efforts.

 There is often an instant uplift in traffic, particularly if you offer treatments that have a high search volume – you just need to pay to play. 

How do Google Ads work?

Google Ads operates on a simple yet powerful principle: connecting businesses with individuals who are in market, or actively seeking their products or services. Through the use of targeted keywords, plastic surgeons can position their ads prominently on Google’s search engine results pages (SERPs), ensuring visibility to potential patients who are actively searching for relevant treatments or services.

Targeted Keyword Selection

Keyword targeting allows clinics to precisely hone in on their ideal customers, capturing their attention at the moment of intent. Moreover, Google Ads offers advanced targeting options beyond keywords, including audience targeting and affinity targeting. By leveraging these additional parameters,  plastic surgeons can further refine their targeting, ensuring that their ads reach individuals with specific interests or demographics who are most likely to convert.

Therefore, One of the key components of a successful Google Ads campaign for plastic surgery marketing is selecting the right keywords. Plastic surgeons should focus on keywords that are relevant to their services and align with the intent of potential patients.

Terms such as “rhinoplasty,” “breast augmentation,” “liposuction,” and “facelift” can all be targeted at a precise or broader level, giving plastic surgeons more control over who they wish to reach.

Compelling Ad Copy and Creative

In addition to targeting the right keywords, plastic surgeons must create compelling ad copy and creative that resonates with their target audience. Ads should highlight the benefits of choosing the surgeon’s practice, such as experience, expertise, and successful outcomes. Including compelling calls-to-action (CTAs) such as “Schedule a Consultation” or “Book A Free Video Consultation” can also encourage potential patients to take action. Furthermore, incorporating high-quality images or videos showcasing before-and-after results can help capture the attention of users and drive clicks to the surgeon’s website.

Landing Page Optimization

Once users click on a Google Ad, they should be directed to a dedicated landing page that is optimized for conversions. Whilst this can be very unique for each plastic surgeon, there are some general rules to creating landing pages:

The landing pages should provide relevant information about:

1. The procedures they offer
2. Their approach to patient care
3. Testimonials from satisfied patients

In our experience, conversion rates are often much higher when the landing page is structured around the “WHY” – reasons that are important to the patient in their desire to undertake a surgical procedure. Landing pages should “sell the dream” as opposed to just telling a potential patient about the procedure itself. 

The landing page should also include clear CTAs prompting visitors to contact the surgeon or schedule a consultation. By optimizing landing pages for conversions, plastic surgeons can maximize the effectiveness of their Google Ads campaigns and increase the likelihood of converting leads into patients.

Is SEO good for Plastic Surgeons? 

While Google Ads delivers often immediate results, SEO can benefit plastic surgeons as a a long-term investment in sustainable growth. By optimizing website content, enhancing site architecture, and building authoritative backlinks, plastic surgeons can improve their ranking in organic search results, earning credibility and visibility over time. 

An plastic surgeon may choose to prioritize SEO over Google Ads due to long-term growth goals, or establishing the clinic’s online presence and credibility over time without ongoing advertising costs – but it takes much longer to see results vs Google Ads.

However, while the initial results from SEO efforts may take longer to materialize compared to Google Ads, the cumulative benefits can lead to significant and lasting returns on investment.

Striking the Balance: Integrating Google Ads and SEO

The true power lies in integrating Google Ads and SEO seamlessly into a comprehensive marketing strategy. By striking the right balance between immediate impact and long-term growth, clinics can leverage the strengths of each channel to maximize visibility, engagement, and conversions. 

Google Ads or Facebook Ads For Plastic Surgeon Marketing?

While it’s true that Google Ads may entail higher costs per click compared to channels like Facebook, it’s essential to recognize the trade-off: Google Ads often delivers higher-quality patient leads and, consequently, a superior return on investment (ROI). Unlike social media platforms where users might be casually browsing, individuals actively using Google are often in a state of intent, actively seeking information or solutions to their needs.

This intent-driven behaviour translates into patient leads that are more likely to convert into paying customers. Thus, while the initial investment may be higher, the quality of patient leads and the resulting ROI make Google Ads a worthwhile avenue for plastic surgeons looking to maximize their marketing effectiveness. 

Looking for marketing support for your aesthetics clinic?

At Nouveaux Media, we specialize in empowering aesthetic clinics to thrive in the digital landscape. Through a blend of cutting-edge technology, creative expertise, and industry knowledge, we help clinics unlock their full potential and achieve remarkable results. From designing captivating ad campaigns to implementing robust SEO strategies, our dedicated team works tirelessly to drive clinic growth, enhance brand visibility, and elevate online presence.

So you have made it to the end of the article- well done! So every month we are giving away a FREE, yes, completely FREE marketing consulting package. 

What that means is we jump on a call with you and go over your businesses complete marketing and customer acquisition funnel and make direct recommendations that you can deploy immediately to increase your marketing performance. 

And it is completely free to enter the giveaway – here is how you can do it.

First, you have to firstly be a subscribed with notifications on to our new YouTube channel and secondly you need to comment on one of our videos the #1 thing you are struggling with in regards to your marketing.

Thanks for reading and see you in the next one!