How to Increase Your Restaurant’s Bookings With Google Ads 

In today’s competitive restaurant industry, standing out from the crowd is essential to success. As a specialist in performance marketing, I’ve helped numerous restaurant groups across the UK and Europe boost their customer base and revenue  through strategic online advertising. Hi, I’m Freddie Nuttall, and I’m passionate about food and helping restaurants thrive by driving more sales online.

Meet Freddie Nuttal

With a proven track record in delivering millions in sales for my clients, I understand the unique challenges that restaurants face in attracting diners. My expertise lies in crafting highly effective marketing strategies tailored to the needs of each restaurant, giving tangible results and sustainable growth.

Here is an example – one of our clients just opened their 6th location (when we started with them about 4 years ago, they only had 3!). Pretty cool right?  

Why Are Google Ads Essential for Restaurants?

Google ads mainly specialises in one thing – driving traffic that has intent! People are actively in the market at that moment, looking for a restaurant – and it is our job to put your website in front of them. 

Unlike Facebook/Instagram where you are marketing to people who are not actively searching for a restaurant – Google Ads can bring your website immediate, relevant traffic. 

Yes, you have to pay for that spot – but it is often at a very compelling cost per booking. 

Anyway, here’s why every restaurant should consider leveraging this platform:

1. Targeted Reach

Google Ads allows restaurants to target potential customers based on various factors such as location, interests, and search behaviour. By reaching the right audience at the right time, restaurants can maximise their marketing efforts and drive more bookings.

For example, if people are willing to travel up to 5 miles to visit one of your locations, we can ensure that we only target that distance and if your clientele have particular interests, such as fine dining or luxury wines (if your restaurant is more higher-end) we can add those layers of targeting on top. 

2. Cost-Effectiveness

Unlike traditional advertising methods, Google Ads operate on a pay-per-click (PPC) model, meaning restaurants only pay when users interact with their ads. This cost-effective approach ensures that every penny spent on advertising delivers measurable results.

Over time when there is enough data in the account, we can assign a target cost-per-booking and Google will focus on getting bookings at that cost (meaning more profitability).

We can also assign a value to each booking (for example, the average value you receive from each booking) to calculate an estimated Return on Investment. Google will then optimise for value, focusing on users who spend more money.

3. Increase Visibility

Is your website not ranking well organically (eg, is it not in the first few search results on Google)?

With Google Ads, restaurants can appear at the top of search engine results pages (SERPs) for relevant keywords related to their cuisine, location, or offerings. This increased visibility not only boosts brand awareness but also drives qualified traffic to the restaurant’s website or booking platform.

4. Measurable Results

As we have mentioned above – one of the most significant advantages of Google Ads is its robust tracking and analytics capabilities. Restaurants can easily track key metrics such as clicks, conversions, phone calls, whatsapp messages, contact form submissions, direct bookings and return on ad spend (ROAS), allowing them to optimise their campaigns for maximum effectiveness.

marketing for restaurants results

Ready to scale your restaurant?

Are you ready to take your restaurant to the next level with Google Ads? At NouveauxMedia, we specialise in helping restaurants like yours attract more diners and increase bookings through strategic online advertising.

Book a free marketing introduction call today to learn more about how we can help you achieve your restaurant’s marketing goals.